About Al-Nowar Company
Engineering reliable agriculture since 2009.
Built on the Land, Grown Through Trust
Al-Nowar Company for Importing Agricultural Machinery, Agricultural Supplies, and Spare Parts was founded to close a simple gap: farmers across the region needed reliable access to world-class equipment, and the manufacturers who built it needed a trusted local partner.
What began as a small import operation has grown into a full-service distributor serving hundreds of customers — from independent farmers to large agribusinesses — with machinery, irrigation systems, supplies and genuine spare parts sourced from over a hundred international suppliers.
Today, Al-Nowar stands as a bridge between global agricultural innovation and local farming reality, delivering equipment that is rigorously inspected, fairly priced, and backed by real support.
Our Mission
To equip farmers and agribusinesses with reliable, high-quality machinery and supplies that increase productivity, reduce downtime, and support sustainable farming practices.
Our Vision
To be the region's most trusted name in agricultural import and distribution — recognised for quality, integrity and long-term partnership with every customer we serve.
Our Core Values
Integrity
We do business honestly and transparently, earning trust through every interaction.
Quality
We never compromise on the standards of the equipment and parts we supply.
Reliability
Farmers depend on us, and we honour that responsibility with dependable service.
Customer Focus
Your success is our measure of success — we build long-term partnerships.
Innovation
We bring the latest agricultural technology to the farms we serve.
Sustainability
We support efficient, responsible farming for a more sustainable future.
Our Import Process
A disciplined process that brings world-class equipment safely from factory to field.
Global Sourcing
We source equipment directly from leading manufacturers worldwide, matched to local needs.
Quality Inspection
Every machine and component is inspected against strict quality standards before shipping.
International Shipping
We manage logistics end-to-end to move equipment safely and on schedule.
Distribution
Our reliable network delivers equipment and supplies directly to your operation.
Customer Support
We stay with you after delivery — with spare parts, advice and ongoing service.
Global Partnerships
We work hand-in-hand with manufacturers across Europe, Asia and the Americas, building long-term relationships that ensure consistent quality, fair pricing and dependable supply.
Quality Assurance
Every product that carries the Al-Nowar name passes through a strict inspection process — verifying specifications, performance and safety before it ever reaches a customer.